The Scottish eat a lot of kale to where "kale" is synonymous with "food" and "'off one's kale'" refers to a person unable to eat - the cold tolerance part was huge in the Highlands and a vital reason for its dominance. The Scottish ate it boiled and mashed, including with potatoes(3). In France, kale would eventually become a "lost & forgotten vegetable" that would lose popularity "to parsnips or turnips or sunchokes". A possible reason is believed to be it was about the only food available during the World Wars and lost its appeal(2).
The first definite reference to kale in kale in America was from 1669, though it may have made its way from Europe earlier. Kale and collards don't do as well in the heat, in which they develop a strong, distasteful flavor; collards ended up being the big winter veggie in the South. Collards are themselves very rich in minerals and vitamins and helped nourish many poor Southerners(1).
References:
1. "Greeks and Romans Grew Kale and Collards." Aggie Horticulture: Texas A&M AgriLife Extension. Texas AgriLife Extension Service, Texas A&M System. Web. 27 Oct. 2021. https://aggie-horticulture.tamu.edu/archives/parsons/publications/vegetabletravelers/kale.html.
2. "What's the History of Kale?" The Kale Project. The Kale Project. 25 Feb. 2015. Web. 27 Oct. 2021. http://www.thekaleproject.com/simple-faqs/whats-the-history-of-kale/.
3. Shea, Bridget. "Kale: The Fascinating Culinary History of Today’s Trendiest Vegetable." The University of Vermont Medical Center. The University of Vermont Medical Center. 27 Oct. 2017. Web. 27 Oct. 2021. https://medcenterblog.uvmhealth.org/wellness/recipes-wellness/kale-history-recipe/.